Profitable Product Creation – 3 Lies the Gurus Tell You About Product Creation (What To Do Instead)

Profitable product creation is a great way to be consistently profitable in your online business. And you do want to be consistently profitable in your online business, right?

When I first came online full time in 2007, one of the first things that struck me was how hard “the experts” were making product creation. I listened to a preview call for a product creation course that said it would take at least a year to create a product.

Since I had just created one in just a few days, I thought this could be made much simpler. And one way to make product creation much simpler is to get rid of some of the lies that so-called experts tell you.

3 Big Guru Lies About Product Creation

Product Creation Lie #1 – Product creation takes a long time – As I mentioned above, I once heard some “experts” say that it takes at least a year to create a good product. What this lie does is scares a lot of people off or makes them dependent upon the guru.

The Truth About What to Do Instead – While there are some products that can take a year to create, those are the exception rather than the rule. And now I’ll prove it: create a 45 minute teleseminar or webinar. Present it – record it – sell it. I’ve got two and a half high priced degrees so I could make this a lot harder if I wanted to, but why?

Product Creation Lie #2 – There are already too many products in that niche – Designed to keep you from competing with some of the gurus. Think about this for a minute: are there too many kinds of bread, hamburgers or pizza out there? Somebody should have told “Papa John’s.”

The Truth About What to Do Instead – Research the most popular products and resources in your niche. Discover which ones are doing a good job and selling well. Now go and create something better – simply do a better job.

Product Creation Lie #3 – Create Something You Are Passionate About – I saved the worst and most dangerous lie for last. This whole thing about do what you love and the money will follow leads so many people astray.

I’ve worked with far too many people who were frustrated because the product or resource about which they were passionate about was not selling well. Many times this was because the only people passionate about the product was the misguided person who created it, and maybe their family.

The Truth About What to Do Instead – Do your due diligence research first. Don’t even start down the road of creating a product or resource until you have done these 2 things:

1) Find out exactly what your community needs help with and what they want.

2) Once you discover what your community wants, find out how they would most like it delivered. Do they want a live course, a home study course, do they want it delivered in text, audio or video, or some combination?

You’ve got to have the answers to these questions before you do any product creation.

All products and resources are made up of your expertise or content. So you need to be able to create content to create products.

So it just makes sense to grab your Free Instant Access to one of my most powerful content creation templates when you visit []

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Profitable Product Creation – 3 Profit Sucking Product Creation Mistakes [and What to Do Instead]

Profitable Product Creation is one of the most important skills to master for massive online success.

And you do want massive online success, yes?

Profitable Product Creation Mistake #1 – Starting from scratch every time – Too many people make their product creation take way too long because they have to reinvent the wheel each time. Sure, your first, and maybe first few products your in beginner’s mode, but after a few you don’t have to start from scratch.

What to do instead – Follow a proven, time-tested formula – Create or follow a formual for your product creation that is proven and repeatable. This one tip alone will dramatically increase your profitability.

Profitable Product Creation Mistake #2 – Believing it’s only for those “special people” – I hear it all the time -

“Well, you can create products easily cuz your one of those internet guys.”

OK, you can hang on to that excuse if you like. But how do you think I got to be one of those internet guys?

By doing the work to create the products!

What to do instead – Do. The. Work. – Quit making excuses and simply do the work. Find out what your community most wants to learn. Use a proven time-tested system to create it for them. Then deliver it to them. Rinse and repeat.

Profitable Product Creation Mistake #3 – Too Few or Too Many – Most people tend to err in one of two directions:

Too Few Products – They create one and only one. Here there is nothing else for your customer to invest in for their next success steps.

Too Many Products – I’ve done this one before. I realized I had too many products when a customer, who had been away for awhile, asked our Help Desk for their log in details for one of my products in which they had invested.

No problem there.

The problem for me was that I did not remember creating the product…

What to do instead – Find Your Sweet Spot- This is best done by following my 3 rules for online success:

1) Keep It Simple

2) Less is More

(notice how violated #1 and #2 above)

3) Do It Now

Listen, you can create products and resources based on your expertise. The hardest part is getting started. I challenge to get started before your head hits the pillow tonight and begin to create a product.

Bonus Tip – To create products you need content. So here’s a little help for you with creating your content.

Welcome to my 3 Mistakes Content Creation Template [http://Cont

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